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Nancy brings 23 years of marketing and business development experience spanning the architecture, engineering, and contracting industries, with a strong focus on developing and maintaining business relationships. As a native of North Carolina, her background and deep understanding of the Raleigh market make her a valuable asset to Phase Zero Design.

Nancy is deeply committed to community involvement and professional development within the AEC field, actively participating in various organizations. Notably, she serves as Co-Chair of the North Carolina Triangle Chapter of Flashes for Hope, a program of Alex’s Lemonade Stand Foundation that creates free uplifting portraits to honor the unique life and memories of every child fighting cancer. Her involvement extends to key roles within the North Carolina Healthcare Engineers Association (NCHEA), where she serves as one of the first associate board members, contributes to the golf committee, and participates in the district 3 planning committee. Additionally, Nancy chairs the membership committee for the Raleigh/Durham chapter of the Association of Medical Facility Professionals (AMFP), and is engaged with the NC Chapter of APPA (Leadership in Educational Facilities), the Southeast Society for Healthcare Strategy and Market Development (SESHSMD), and the Association of Community College Facility Officers (ACCFO).


What is the most important tool of your trade, and why?  

Intuition is a huge part of successful business development. The ability to read a room, understand unspoken cues, and adapt your approach to match the personalities and styles of your teammates is critical. Creating successful teams requires us to build authentic relationships and drive successful collaborations. Effective business development is not just about making deals; it’s about forging genuine connections through active listening and clear communication. 

How do you put a client’s goals before your own in a project? 

Simplify the process and ensure that you are easy to communicate and work with!  Listening to the client to understand their perspective and the challenges they face is the beginning of the process. By prioritizing client satisfaction and fostering meaningful relationships built on trust and empathy we can create impactful solutions that not only meet but exceed our clients’ expectations. At the heart of a great approach lies “design-thinking” – a methodology that allows us to dissect problems creatively and uncover simple yet elegant solutions.

What inspires you most about your field? 

I get inspired by supporting those that design healthcare environments and consistently impressed by their talents. When spaces are thoughtfully designed with patients in mind, it leads to increased comfort, reduced stress, and better healing outcomes. Similarly, when healthcare clinicians have tools and environments that are easy to navigate and use efficiently, it can improve workflow and ultimately benefit patient care. 


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